ExplainingTheUniverse X Venom: The Last Dance

ExplainingTheUniverse partnered with Sony Pictures to promote the highly anticipated 2024 release of Venom: The Last Dance. Taking an unconventional approach, we aimed to craft an advertisement that goes beyond the ordinary. Instead of producing a standard ad that viewers might overlook, (Which is unfortunately most ads these days), our goal was to create an engaging, shareable experience that people will send to their friends and family.

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Building a viral story

Virality is driven by algorithms, and at its core, it’s about how often content is shared.

We collaborated with the talented CGI artists from the Venom team to produce a striking, hyper-realistic video. The clip, presented from the perspective of a civilian, captured the dramatic moment a Venom 'Symbiote' was spotted beneath the iconic Las Vegas Welcome Sign in Nevada.

The video sparked curiosity and debate. Some viewers questioned its authenticity and speculated about the creature’s origin, while fans familiar with the Venom franchise praised the brilliance of the marketing campaign.

Regardless of their perspective, the buzz generated millions of impressions and brought unprecedented attention to Venom: The Last Dance.

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