ExplainingTheUniverse X DoorDash Valentines

ExplainingTheUniverse partnered with DoorDash to share intriguing insights on Valentine's Day, highlighting DoorDash’s data about the U.S. states ordering the highest volume of adult products and intimate items!

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Strategizing Shareability

Shareability distinguishes good advertisements from exceptional ones. Ads resonate more effectively when delivered by individuals who audiences know and trust, like their own best friend or partner. This particular ad leverages personalized appeal by directly mentioning specific states, creating an opportunity for heightened engagement among our predominantly U.S.-based audience. Such personalization encourages viewers to share content within their social circles.

While consumers typically skip over advertisements, capturing their attention—and inspiring them to share an ad—is the factor that sets truly effective advertising apart.